Johannesburg, August 18, 2023 – Hi-Q, a renowned name in the tyre fitment industry, has set a new benchmark for innovation and customer engagement with the spectacular launch of the Goodyear Eagle F1 Asymmetric 6 – Ready for Anything UHP Experience. This event took place at the BMW x Drive Park in Johannesburg, where Hi-Q franchisees and fleet customers were invited to embark on an exhilarating journey to explore the cutting-edge features and performance of Goodyear’s latest tyre offering.
The day kicked off with an insightful presentation that delved into the Goodyear brand, market opportunities, and the evolution of tyre technology. However, what truly set this launch apart was the emphasis on testing and experimenting. Invitees were encouraged to step out of the boardroom and their stores and into the driver’s seat, getting hands-on experience with the revolutionary Eagle F1 Asymmetric 6.
All were treated to a diverse range of driving experiences that showcased the tyre’s exceptional capabilities. The tyre test began with an Off-Road adventure where the Eagle F1 Asymmetric 3 SUV (BMW X3), was put to the test in challenging conditions, demonstrating remarkable brake control and grip. It was important for Goodyear to showcase their latest flagship tyre and its compatibility to support Electric mobility, tests included a showcase of the tyre’s electric vehicle readiness in the Mini Cooper, highlighting its prowess in terms of speed, grip, and cornering. The grand finale took place at the iconic Kyalami Racetrack, where attendees drove the BMW M Sedans and experienced Goodyear’s track ready product range the Eagle F1 Supersport tyre’s high-performance features on the track, revealing improved driving stability, handling, and control.
“Today marked a significant milestone for Hi-Q, as we provided our valued fleet customers and franchisees with an unparalleled opportunity to truly experience the Eagle F1 Asymmetric 6’s capabilities,” said Sean Harrison, MD for Hi-Q. “We believe in less talk and more action, which is why we let the tyres do the talking through real-world tests. This event not only solidified our commitment to offering premium products and services but also fostered trust and confidence in our offerings.” Said Sean Harrison.
Gary Peter Friend – Owner – Hi-Q Nelspruit, a veteran in the tyre business, expressed his excitement, saying, “As a franchisee, this event was not only about testing a tyre, but it was also about building connections, sharing knowledge, and aligning with the leading names in the industry. The experience was electrifying, quite literally!”
The event also received praise from fleet representatives. Nick Strydom of Standard Bank highlighted the significance of firsthand experience, stating, “The partnership between Goodyear, Hi-Q and us is much more than transactional. The Ready for Anything UHP Experience enables us to provide informed recommendations to our clients, ensuring lasting relationships.”
With a strong synergy between Goodyear, and Hi-Q, the launch proved to be a harmonious collaboration that showcased innovation, performance, and mutual commitment to customer satisfaction.
The Eagle F1 Asymmetric 6 – Ready for Anything UHP Experience marks a pivotal moment in the tyre industry, redefining how customers interact with and understand the products they rely on. The event’s success is a testament to Hi-Q’s dedication to driving excellence, fostering trust, and delivering premium solutions to its customers.