Hi-Q Atlas celebrated their 2nd birthday with an end-consumer-focused day filled with fun activities.
“Hi-Q Atlas and Goodyear collaborated to create an exciting event aimed at increasing sales, while building customer relationships and focusing on A-segment tyres, both high performance and 4×4. Various local car clubs showcased unique vehicles and visitors had the opportunity to engage with the owners while looking at the cars up close. Customers received special offers on tyres as well as a bespoke branded gift with every purchase,” says Mieanka Grobler, Goodyear Senior Sales Representative.
The day exceeded expectations and was an encouraging step to getting back to normal with a strong focus on end-consumers, while still adhering to the safety protocols at all times.
