‘The one you can trust’ has once again been voted the winner of the Tyre Retail Outlet Category in the 2020/2021 Ask Afrika Icon Brands Survey. For those keeping score, that would be the 10th year out of the last 11 that Hi-Q has received this title.
The Ask Afrika Icon Brands Survey, powered by Target Group Index Data, is the largest of its kind in South Africa with 19 sectors, hundreds of product categories and thousands of brands included in the measurement. Over 25 000 consumers were interviewed representing nearly 27 million adult South African consumers. It is a robust and well-respected survey that gives a clear indication of which brands have retained customer loyalty not only through excellent service delivery, but through managing to satisfy customers emotionally, through meaningful engagement, and by building up trust.
We are extremely proud to be the winner in our category yet again.